Marvel Comics is the common name and primary imprint of Marvel Worldwide Inc., formerly Marvel Publishing, Inc. and Marvel Comics Group, is an American publisher of comic books and related media. In 2009, The Walt Disney Company acquired Marvel Entertainment, Marvel Worldwide's parent company.
On August 31, 2009, The Walt Disney Company announced a deal to acquire Marvel Comics' parent corporation, Marvel Entertainment, for $4 billion or $4.2 billion, with Marvel shareholders to receive $30 and 0.745 Disney shares for each share of Marvel they own. As of 2008, Marvel and its major, longtime competitor DC Comics shared over 80% of the American comic-book market. As of September 2010, Marvel switched its bookstores distribution company from Diamond Book Distributors to Hachette Distribution Services.
Marvel relaunched the CrossGen imprint, owned by Disney Publishing Worldwide, in March 2011. Marvel and Disney Publishing began jointly publishing Disney/Pixar Presents magazine that May.
In April 2013, Marvel and other Disney conglomerate components began announcing joint projects. With ABC, a Once Upon a Time graphic novel was announced for publication in September. With Disney, Marvel announced in October 2013 that in January 2014 it would release its first title under their joint "Disney Kingdoms" imprint "Seekers of the Weird", a five-issue miniseries. On January 3, 2014, fellow Disney subsidiary Lucasfilm Limited, LLC announced that as of 2015, Star Wars comics would once again be published by Marvel.